You can reach your target audience more effectively by using targeted advertising. Whether it is Google ads or social media ads, they all provide advanced targeting options to help you reach your target audience. You can target the ads based on demographics, location, and interests of your audience. Create a demographic profile for your social media audience. The first step if you want to find social media audience is knowing who your customers are outside of social media. You can figure this out by creating demographics profiles – profiles containing information about your customers’ age, gender, income bracket, and more. The first step if you want to find social media audience is knowing who your customers are outside of social media. You can figure this out by creating demographics profiles – profiles containing information about your customers’ age, gender, income bracket, and more. You’ll want to create at least two demographic profiles. The ethics of social media targeting has been a topic of debate for a while now, but companies still believe that it is a reliable tool to reach out to the right audience. We want to help you reach your target audience on social media!

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Before you start thinking about which platforms or types of content to be using, you need to identify your target audience. The better you understand them, the easier it will be to reach them.

There are the common areas of segmentation you can start with. Firstly there are the many demographic aspects of your audience, some include, age, gender, location, career, and education.

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Secondly, there are also psychographic aspects of your audience. These include the customer’s interests, values, and personality traits. You can also segment by geographical location. Is your audience only found in a specific area, city, state or country?

Thirdly, another great starting point is to ask yourself questions, to further understand who your ideal customer is. Here are a handful that we find incredibly useful:

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• What type of person would be seeking out our product or service?

• What problem are we solving for this person?

• Why would they find our product or service of value to them?

• What is the average age of the person using our product or service?

• What city, state or country does this person live in?

• What interests do they have? What are their hobbies?

• Why would they value our product or service over competitors?

• What is the average income of someone who would buy from us?

• What values or beliefs does this person have?

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Each question you ask should help you flesh out an image of your ideal customer. Put yourself in their shoes. What life are they living? Why would they be interested in what you have to sell? What steps are they taking to purchase from you?