Hardwareapple Inc.

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Hardware Specialty Co., Inc. Is an International distributor of Fasteners, Electronic Hardware & Components. Established in 1932, the company has a wealth of experience supporting OEM's and Contract Manufacturers in both Commercial and Military/Aerospace markets. Hardware By Design is the leading provider of designer hardware for the home. FREE shipping available. View our full collection of custom home hardware. For over 15 years, Hardware by Design has specialized in providing designer hardware for home for builders, architects, designers, and DIY'ers.

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  1. Lisa is a desktop computer developed by Apple, released on January 19, 1983.It is one of the first personal computers to present a graphical user interface (GUI) in a machine aimed at individual business users.
  2. The hardware overall was more advanced than the original Macintosh, with a hard drive, support for up to 2 megabytes (MB) of random-access memory (RAM), expansion slots, and a larger, higher-resolution display. One notable exception is that the 68000 processor in the Macintosh is clocked at 7.89 megahertz (MHz) and the Lisa's is 5 MHz.

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Warranty Information

Additional Legal Rights for Consumers

For consumers, who are covered by consumer protection laws or regulations in their country of purchase or, if different, their country of residence, the benefits conferred by Apple's Limited Warranty are in addition to all rights and remedies conveyed by such consumer protection laws and regulations, including but not limited to these additional rights.
For further information on rights provided by consumer law, please click here.

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Non-Apple Branded and Non-Beats Branded Products / Third Party Products

Apple's Limited Warranty does not apply to products that are not Apple-branded or Beats-branded, even if packaged or sold with Apple products. Non-Apple branded or Beats-branded products may have the benefit of a manufacturer's warranty provided by the product manufacturer. Please see your product box and literature for details.

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Discontinued Products

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Warranty Obligor for Region or Country of Purchase

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Publications
  • April 2020
  • HBS Case Collection

Abstract

Hardwareapple Inc.
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new hardware—Apple Watch and Airpods—as well as services were growing rapidly. This case explores Apple's history and Cook's strategic options for driving new hardware and services into Apple's mainstream in the next decade.

Keywords

Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategic Positioning; Strategy; Technology; Competitive Strategy; Technological Innovation; Competitive Advantage; Product Positioning; Communication; Competition; Leadership; Strategic Planning; Computer Industry; Telecommunications Industry; Technology Industry

Citation

Yoffie, David B., and Daniel Fisher. 'Apple Inc. in 2020.' Harvard Business School Case 720-454, April 2020.

About The Author

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David B. Yoffie